Jottum has a dash of romance in every collection created.
It is a brand where lyrical fantasy, daring and dreaming go hand in hand. Jottum creates a magical world, believing that everything is possible ❤︎
We stand for enjoying the moment, allowing yourself to be who you are, Dutch roots that connect with other cultures, loving your family.
Being a child is wonderful and only there where you are you can find happiness. Jottum is an everyday celebration.
1996 - Jottum was created
In 1996 the first Jottum collection was created in Holland by Anky Groothof. Anky was a mother of six children and married to the famous theatre producer Frank Groothof. She was a romantic and a perfectionist always seeking harmony in relationships, form, colour, light and mood.
Anky was fascinated by the fact that by taking something as simple as a piece of fabric and making it into an item of clothing you can create a whole new world, an extension of your imagination. Thanks to her creativity and inspiration the world of Jottum was created.
Jottum is designed to be an everyday collection created using contemporary materials with such attention to detail projecting a romantic and sedate mood in the final garments.
Jotttum! is a cry of excitement and means enjoying the moment, hence the brand slogan “only there where you are you can find happiness”.
Jottum prints and details
Jottum always has its own exclusively designed prints. All prints are created with the theme of the season in mind and inspired by the iconic features of the Dutch landscape.
Authentic flowers, stripes, and checks are the base of all designs. All the main fabrics are found in the exclusive cloth houses of Italy. The designer selects fabrics from various cotton qualities including articles such as Lace, Tweed, Velvet, Mousseline, Voile, Batiste and Jacquards
2016 Our designer is Hoi Man Cheung.
Hoi Man graduated from her degree in Fashion Design at the age of 17 and later on continued her studies in Fashion and Textile at the Royal Academy of Art in Hague. She began her career path in Womenswear but she always had strong creative feelings towards children’s wear and design. However, becoming part of the Jottum brand is how this interest grew into deep love for the children’s fashion. According to her what makes each Jottum design so unique is the combination between her vision for womenswear and the details in children’s wear. Hoi says: “I have much respect for the legacy that the founder of Jottum has left behind and every season I take a look back at her strong aesthetic vision in our archive and try to implement it in the modern day”.