Jottum has a dash of romance in every collection created. It is
a brand where lyrical fantasy, daring and dreaming go hand in
hand. Jottum creates a magical world, believing that everything is possible.
Jottum stands for enjoying the moment, allowing yourself to be who you are,
Dutch roots that connect with other cultures, loving your family, being a
child is wonderful, only there where you are you can find happiness. Jottum is an every day celebration.
1996 - The designer Anky Groothof
Anky was a mother of six children and married to actor/theater producer Frank
Groothof. She was a romantic and perfectionist. Always seeking harmony: in
relationships, form, colour, light and mood. Anky enjoyed working with
textiles since her childhood and especially with clothing. Always fascinated
by the fact that by taking something as simple as a piece of fabric and
making it to an item of clothing, you can create a whole new world, an
extension of your imagination. Besides clothing, she has also designed
costumes for theater production, but her true passion leis in making
clothing collections for children. This is what she has been doing for
Jottum since 1996.
1999 – The Jottum headquarters were moved
to Almaar but the Design Department remained in Edam.
2002 – The first photoshoot outside
of Netherlands took place in Spain
2007 After almost 10 years in Alkmaar the
Jottum headquarters were moved to Badhoevedorp, close to Amsterdam
2016 Our designer is Hoi Man Cheung.
Hoi Man graduated from her degree in Fashion Design at the
age of 17 and later on continued her studies in Fashion and
Textile at the Royal Academy of Art in Hague. She began
her career path in Womenswear but she always had strong
creative feelings towards children’s wear and design.
However, becoming part of the Jottum brand is how this
interest grew into deep love for the children’s fashion.
According to her what makes each Jottum design so unique
is the combination between her vision for womenswear and
the details in children’s wear. Hoi says: “I have much
respect for the legacy that the founder of Jottum has
left behind and every season I take a look back at her
strong aesthetic vision in our archive and try to
implement it in the modern day”.
2018 – we launched our web shop delivering worldwide