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> The brand
A high-end fashion brand for girls and babies. Classic designs, quality fabrics and exclusive prints ❤︎
Who are we?
Jottum is a Dutch brand that was founded in 1994. Yes, we have been around for almost 25 years now.
So, how it all started? Of course, it started with a dream – a mother who wanted to make her daughter feel beautiful and thus confident and ready to rock the world.
Karen’s designs were unique, yet classic. The clothes were comfortable and at the same time truly special. It is not a surprise that what happened next was an instant success. Girls from all ages - both mothers and their daughters loved the looks. Jottum was established.
In every collection created we keep our authentic look while incorporating current fashion trends to our clothes.
We are a brand that aims to please children, not only their parents. Every piece in our collections is carefully designed by our team. We spent endless hours on finding the right button or ribbons, the best thread, or the finest lace – all these little details that give the extra appeal to every article of the Jottum clothing. And our prints... oh, one can write a long story about them.
We draw inspiration for our exquisite prints from various sources.
For instance, the iconic Dutch landscape – the unique architecture, the canals, the tulip fields, the windmills, and the bicycle. Very often the colour palet is inspired by the work of notable Dutch artists.
Another source of inspiration for our prints has always been Nature. We love featuring prints with delicate flowers or fairy tale animals and birds. Some of our most prominent designs were the ones with zebras, flamingos, cranes, peacocks, and butterflies.
Our Occasion wear collections
When we talk about a beautiful, classic and elegant style, Jottum's Occasion wear collections simply fit right into place. Our Occasion wear dresses are another signature mark for the brand.
Italian satin, cotton, and floaty tulle. Rich skirts and embroidered tops. Romantic lace and translucent organza. Pale colours and a variety of structures. Our designer dresses easily give little girls the feeling of being real princesses during some of their most special moments.
For instance, the religious occasions as Communion, Baptism and Bat Mitzvah. The wedding where she will be a cute flower girl or a bridesmaid. Her first piano concert, the cocktail that you attending together or even her grandma's birthday.
At Jottum we believe that what we remember are moments, not days. Being part of your most precious memories makes our mission to create beauty truly rewarding.
Our designer - Hoi Man Cheung
Hoi Man graduated Fashion Design at the age of 17 and later on continued her studies in Fashion and Textile at the Royal Academy of Art in Hague.
She began her career path in Womenswear but she always had strong creative feelings towards children’s wear and design. However, becoming part of the Jottum brand is how this interest grew into a deep love for the children’s fashion. According to her what makes each Jottum design so unique is the combination between her vision for womenswear and the details in children’s wear. Hoi says: “I have much respect for the legacy that the founder of Jottum has left behind and every season I take a look back at her strong aesthetic vision and try to implement it in the modern day”.